ON

Because you are unique, On is breaking the norm.
How many times have you been told to fit in, to adhere to the norm, to continue how things have been done in the past, to buy into the one best way? After half a century of running axioms that have failed to produce a significant drop in running injuries, On suggests to simply run how you are meant to run. Forget about motion control, minimalism and maximalism or the proper way to land or to lift for that matter. Instead, let your individual running personality shine. What feels best to you is best for you. Interestingly, this is also the conclusion of the latest biomechanical research.

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