ASICS
ASICS is a leading fitness name you can trust when it comes to running shoes and more for women, men, and kids. Get ready for a winning combination of comfort, style, and athletic performance.
You know a manufacturer like ASICS is on the right track when its name is an acronym for “a sound mind in a sound body” in Latin. After the 1949 founding of his first footwear company by handcrafting basketball shoes in his home, Mr. Kihachiro Onitsuka renamed his Kobe, Japan brand ASICS in 1977 and expanded into the US. The timing was perfect for America’s rise in exercise and fitness lifestyles.
With a clear dedication to wellbeing and advanced cushioning technology, the label quickly became beloved for everyone from aerobics and gym buffs to joggers and tennis players. Today, you’re just as likely to see ASICS GEL running shoes and snug walking shoes used as everyday sneakers for their colorful designs, light weight, and all-day comfort. But you’ll also notice plenty of amateur and pro athletes sporting ASICS because their innovative GT, Kayano, and Nimbus shoes offer extra performance in durability, shock absorption, and traction. If you’re ever in Japan, be sure to tour their state-of-the-art research and development facility — ASICS applies mind-blowing science and rigorous testing with all their athletic shoes, often tailoring soles to meet the high demands of international sports stars.